Starting a Corporate Vision Program

by | Aug 27, 2015 | Uncategorized

As the first to many blogs I intend to write, I wanted to first address a simple way to attract new patients to your refractive surgery practice – that will cost nothing to institute, and you practically already have it in place. Your patient intake form provides a depth of information that can lead to great marketing opportunities.  For example, the age of your patient can easily tell you whether your patient is presbyopic or if they are in cataract range.  This may help you discuss monovision treatments if they are considering LASIK, or begin the discussion about the premium lens options you have available.   Any decent surgery counselor would find this to be one of the first things they look at before meeting a refractive patient for the first time. But did you ever take a look at their job title, or more importantly, who their employer is?  Sure, their job title is one we look at.   “Engineer” for example, is certainly a big one to pay attention to.  But the actual employer is often overlooked, and it’s a great marketing opportunity. We all agree that word-of-mouth referrals are one of the best, and cheapest, lead opportunities.  A LASIK patient returning to work the day after surgery is more than happy to tell his/her coworkers about their amazing vision, and co-workers who wear corrective lenses are just dying to find out how their procedure went.  Why not capture those referrals for years to come by offering a Corporate Vision Program? Here’s how it works: 1.    Offer a discount for ALL employees within an organization.  Say, 20% for example....